Outbound Playbook
in 60 Days
The founder's outbound playbook.
Everything a B2B SaaS founder needs to go from zero outbound to a repeatable pipeline machine in 60 days. ICP, list building, infrastructure, email copy, metrics, and a week-by-week launch plan.
Built for founders doing this themselves.
You do not need a full SDR team to run outbound. You need a sharp ICP, a clean list, working infrastructure, emails people actually reply to, and the discipline to ship for 60 days without pulling the plug.
This playbook walks through each step in order. No fluff, no agency speak. The same moves that founders use to go from zero pipeline to predictable meetings in two months.
Define your ICP (not your TAM)
The 5-field ICP filter that turns a million-company TAM into a focused target list.
Build your prospect list
Where to source contacts, what data points matter, and how to validate before you send.
Set up sending infrastructure
Domains, DNS records, mailbox warmup, and sending limits that keep you out of spam.
Write emails that get replies
The 3-email sequence framework, subject lines, and personalization that actually works.
The metrics that actually matter
Reply rates, meeting rates, and the one number that predicts pipeline health.
Hire, outsource, or build with AI?
Cost breakdown and decision framework for the three paths to outbound at scale.
Your 60-day launch roadmap
Week-by-week plan from setup to first meetings booked.
Want this built for you?
30 minutes, no pitch. We will look at your ICP, your sending setup, and where the bottleneck is, then map out what the next 60 days should look like.