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Reply rate

The percentage of emails that receive any reply, positive or negative.

How we use it at Agentic Demand

We don't publish a reply-rate benchmark. Published ranges disagree with each other by an order of magnitude, and results vary so much by ICP, offer, and sending infrastructure that a single number misleads more than it informs. Raw reply rate also includes objections and no-fit replies, so it is not what we optimize against. Positive reply rate is.

See it in action.

Book a demo and we will walk through how the concept lands in our pipeline, on your ICP.